Realz is an energetic skilled Grime MC from East London. James was commisioned by his manager and record label to create a music video for his song "NO L's" featuring Blittz.

As soon as James listened to the song he heard how skilled and confident Realz's delivery and energy and lyrics are and said to his mamnager, Jamakabi "that's what needs to come across in the video". James came up with the idea to shoot a simpel performance video with energetic camera movement and editing to flow with the confidence of the song. Jamakabi had some great input on direction and finding locations to complete this confident music video.